14 Day Free Trial on All Plans

Stop Losing Leads. Start Winning Clients.

Every enquiry followed up, booked, and tracked without you chasing leads all day.

14 Day Freee Trial  •  No Contract  •  24/7 Human Support

Most Service Businesses Don't Have a Lead Problem. They Have a Follow-Up Problem.

If you're spending money on ads, directories, or referrals, you've probably got enough enquiries. The problem is what happens next:

  • Enquiries come in then go quiet because no-one has time to chase properly.

  • Calls are missed during busy periods and never fully recovered.

  • Leads sit in inboxes, WhatsApp threads, or spreadsheets with no clear next action.

This isn't a failure of effort. It's a failure of systems.

What You Get: A System That Actually Follows Up

📝

Never Lose Another Lead Again

Every enquiry - phone, email, web form, WhatsApp - lands in one place. Instant automated reply. Clear next step. No waiting, no slipping through the net.

🗓️

Automate Your Follow-Up & Nurturing

Follow-up happens automatically. Text, email, reminders - all triggered based on where the lead sits. Old quotes get reactivated. 'Not now' prospects stay warm until they're ready.

💻

See Your Entire Business in One Place

One dashboard. Every lead, every conversation, every job. You know who needs a call, who's booked, where work's coming from, and what revenue is forecast.

How a Local Fire Safety Business Increased Their Revenue by 55%

"We were losing at least 2-3 jobs a week because we couldn't keep up with the enquiries. Now, every lead is followed up automatically, and our booking calendar is full. It's added an estimated 55% to our annual revenue." – Darren, Founder of Abbey Fire Extinguishers.

The problem: "We were always behind"

Enquiries came in from the website, phone calls and email. Some were written on paper, some in Notes, some in an outdated spreadsheet. Jobs were booked, but:

  • Missed calls during jobs often never got a proper follow-up.
  • Quotes were sent but not chased in a structured way.
  • No single view of what had been won, lost, or was still open.

The solution: One system, clear pipeline

  • All leads routed into a unified inbox, tagged by source.
  • Instant text and email replies to new enquiries, with simple booking links.
  • Automated nurturing for quotes and follow-ups based on status.
  • A clear, visual pipeline showing every job from enquiry through to completion.

The result: Full calendar, more revenue, less stress

  • Booking calendar regularly filled 2-3 weeks ahead.

  • Recovered an estimated 2-3 jobs per week that were previously lost.

  • Owner reclaimed 4-5 hours a week from admin and chasing.

  • Estimated 55% increase in annual revenue.

Professional UK plumbing business owner standing in front of van

How it Works

Simple setup. Immediate results.

📨

1 - Connect Your Channels

Web forms, phone, email, WhatsApp, SMS, all feed into one unified inbox. We'll help you set it all up.

🔄

2 - Automate Follow Up

Set up your follow-up sequences once. New enquiries get instant replies. Old quotes get reactivated. 'Not now' prospects stay warm.

💰

3 - Track Every Opportunity

See exactly where every lead sits. Who needs a call, who's ready to book, what revenue is coming. One dashboard, complete visibility.

Choose Your Plan. Start Winning Back Lost Revenue.

No long-term contracts. No hidden fees. Just a simple, powerful system that pays for itself in the first few client you win.

Starter Plan

Get organised and stop losing the easy wins.

Advanced CRM

 

AI Email & SMS Marketing

 

Business Phone Number

 

Mobile App Access

 

WhatsApp connectivity available

 
£39
/ month

2 Months Free on Annual Plan

All plans include unlimited contacts

Pro Plan

This is best if you want systems to run without you being involved every day.

Includes everything in Starter Plus . . .

 

AI Funnel & Website Builder

 

Pipeline Management with Unlimited Automations

 

Online Calendar Booking System (With Payments)

 

Contracts, Documents, Invoices and Payment Manager

 

Create Memberships and Subscriptions

 

Social Media Content Creator & Scheduler

 

+ Lots More . . .

 
£149
/ month

2 Months Free on Annual Plan

All plans include unlimited contacts

All plans include a 14-day free trial. Cancel anytime.

USAGE CREDITS:

In addition to your subscription, the only other cost with FoundationsAI is your usage.

Important: If it doesn't cost us anything, it doesn't cost you anything. But the elements of the system like phone calls or text messages which do cost to send, are charged to your account at a cost.

GOOD NEWS: All Customers get an amount of usage credits applied to their account each and every month!

This is equal to several thousand emails, a few hundreds texts or 50,000 AI generated words . . . so for most businesses - it's plenty!

You only pay for what you use and with some usage included each month, most customers don't pay anything extra.

Put Your Business on Autopilot with AI

Another reason to choose the Pro Plan - It's like having an extra team member who works 24/7.

💬

Conversation AI: Your 24/7 Sales Assistant

An AI chatbot that lives on your site and messaging channels, answering questions, qualifying leads, and booking appointments directly into your calendar - before a competitor calls them back.

☎️

Voice AI: Your 24/7 Receptionist

When you miss a call, Voice AI answers, captures key details, and can book appointments or schedule a call-back. Fewer voicemails, fewer lost opportunities, better first impressions.

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Reviews AI: Your Automatic Reputation Builder

Automatically request reviews after completed jobs, follow up with gentle reminders, and even generate professional response suggestions so your profiles stay fresh without you writing every reply.

Built for Service Businesses. Not for Everyone.

FoundationsAI is built specifically for owner-led and growing service businesses in the UK. It is not a generic CRM trying to be everything to everyone.

This is for you if:

  • You run or manage a UK service business (e.g. trades, home services, professional services) and rely on inbound enquiries.
  • You know you are leaving money on the table through slow or inconsistent follow-up.
  • You are willing to invest a few hours up front to get a proper system in place.
  • You value clear numbers: pipeline, conversion rates, and revenue, not just "busyness".

This is probably NOT for you if:

  • You do not currently receive regular inbound enquiries and rely mostly on one-off contracts.
  • You are looking for free or ultra-cheap software and are not ready to invest in growth.
  • You want a set-and-forget tool with no input from your team at all.

Frequently Asked Questions

How long does setup take? Am I going to have to do it all myself?

Most businesses are live within a few days. We guide you through a structured onboarding process, including importing existing contacts where needed, connecting your main channels, and configuring your key automations. You do not have to design everything from scratch - we start with proven templates and adjust them to your process.

Will this actually work for my specific type of business?

If you run a UK service business that takes enquiries and books work, FoundationsAI is designed for you. Our customers include trades, home services, property, and professional services. The workflows are flexible, but the underlying logic is the same: capture every lead, follow up consistently, and keep a clear pipeline.

Is this just another complicated tool I have to learn?

No. The aim is not to give you more software to manage, but to remove manual work. The day-to-day view is simple: see today’s tasks, today’s calls, and this week’s bookings. Your team only needs to know how to move opportunities through the pipeline and respond to messages. We handle the complex logic in the background with you.

What if I try it and I don't like it?

You can get started with a 14 day free trial and cancel at any time. If you feel FoundationsAI is not the right fit, let us know and you can take your data and walk away. There is no long-term contract.

How is this different from other CRMs like HubSpot?

FoundationsAI is built specifically for owner-led UK service businesses, not enterprise sales teams. That means fewer menus and marketing buzzwords, and more practical tools: missed-call handling, quote follow-up, reviews, and calendar management. We also bundle AI capabilities that usually require several separate tools, so you get a single, joined-up system.

Stop Leaving Money on the Table.

Every day without a proper follow-up system, you are paying for leads that go nowhere. A 45-minute demo will show you exactly where the leaks are and how FoundationsAI can plug them - without a hard sell - and with time built in to answer your questions.

No contract. 14 Day Free Trial.

FoundationsAI

The platform built for UK service businesses that are serious about follow-up, bookings, and repeat work.

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