Part of our guide: GoHighLevel in the UK.
Written by Dan Sagar, FoundationsAI. Updated October 2026.
For most UK service businesses, GoHighLevel is the better fit, mainly because Keap's built-in texting and business phone line only work in the US and Canada. Keap is a solid email CRM with quotes and invoices, and it suits businesses that work mainly by email or already use it. We sell GoHighLevel, so we're biased, but these are the facts as of 25 October 2026.
Side by side
Prices checked on 25 October 2026. Dollar prices converted at about $1 = £0.755.
| Keap | GoHighLevel direct | FoundationsAI | |
|---|---|---|---|
| Price | $299 a month (about £226), or $249 a month paid yearly (about £188), for 2 users. Extra users $39 a month | $97 a month (about £73) or $297 a month (about £224) | £49 to £249 + VAT a month. Automations are on Pro, £149 + VAT |
| Setup | Required paid implementation, fee not published | You set it up yourself | 5-hour setup session included, or we build it all on Managed |
| Contract | Monthly, or yearly with a $299 early exit fee | Monthly | Rolling monthly with 30 days' notice. Managed has a 12-month minimum |
| Texting UK customers | Not available. Keap's texting and phone line only work in the US and Canada | Yes, from a UK number, charged as you use it | Yes, with a UK number set up for you, about 6p a text |
| Missed call text back | Not in the UK | Yes, you build it | Yes, on Pro and Managed |
| Online booking | Yes | Yes | Yes, from the Website plan |
| Support | 24/7 chat in the app. Phone support is a US number | HighLevel's support team | 24/7 human support, a weekly group call and a UK team |
| Owned by | Thryv, since 2024 | HighLevel | Runs on HighLevel |
The texting problem
Keap's own pricing page says its dedicated phone line and one-to-one texting are only available for users in the US and Canada, and text marketing only in the US. For a UK trade, clinic or salon that relies on appointment reminders, missed call text back and quick replies by text, that's usually the deciding factor. GoHighLevel texts UK customers from a UK number once the UK number checks are done, and we sort those out for you.
What Keap does well
- Email marketing and automation for businesses that work mainly by email
- Quotes, invoices and payments tied to a simple pipeline
- One plan, so the pricing is simple
When Keap is the better choice
- You work mainly by email, not by text or phone
- Most of your customers are in the US or Canada
- You already use Keap and it works for you
When GoHighLevel, through FoundationsAI, is the better choice
- You text your customers, or want missed call text back
- You want booking, reviews, your website and one inbox in the same place
- You want a UK team to set it up and support it
Moving from Keap
Your contacts can come across from a Keap export, which is a spreadsheet file. Automations and email templates have to be rebuilt, and we can help with that during your setup session.
Common questions
Can Keap send text messages to UK customers?
No. Keap's pricing page says its one-to-one texting and dedicated phone line are only for users in the US and Canada, and text marketing is US only.
How much is Keap in pounds?
Keap is $299 a month (about £226), or $249 a month paid yearly (about £188), for 2 users, plus a required implementation fee. It's priced in US dollars, so the pounds figure moves with the exchange rate.
Is GoHighLevel harder to learn than Keap?
It does more, so there's more to learn. That's why every FoundationsAI plan includes a 5-hour setup session and 24/7 human support.
Can I move my contacts from Keap?
Yes. Export them from Keap as a spreadsheet file and import them. Automations and templates need rebuilding.
Want an honest view of your setup?
Book a 45-minute demo and we'll tell you honestly which suits your business. For more comparisons, see the best marketing software for UK small businesses.