Part of our guide: How to automate appointment booking.
Written by Dan Sagar, FoundationsAI. Updated October 2026.
Before someone books a call, they want to know what the call is for, how long it takes, who they'll speak to, whether it costs anything, what happens afterwards, and whether you cover their area. Put those answers on the booking page itself, next to the calendar, and more of the people who land there will book.
The seven things to include
| What they want to know | What to put on the page |
|---|---|
| What the call is for | One sentence, for example "A 20-minute call to understand the job and give you a rough price" |
| How long it takes | The length, in minutes |
| Who they'll speak to | Name, role and a photo |
| Whether it's free | "Free, with no obligation", or the fee if there is one |
| What happens next | For example "If it's a fit, we'll book a visit and send a written quote" |
| Whether you cover them | The towns or postcodes you cover, and the kind of jobs you take on |
| How to rearrange | "You'll get a reminder, and you can rearrange from the link in it" |
An example booking page
Free 20-minute call with Sarah, our project manager. We'll talk through your job, answer your questions and give you a rough price. If it's a fit, we'll book a visit and send a written quote. Free, with no obligation. We cover Southampton, Winchester and the New Forest. You'll get a text and email confirming your call and a reminder the day before.
What to leave off
- Long paragraphs about your company history.
- A form with ten questions before they can pick a time.
- Anything that sounds like a hard sell.
Ask a few questions, not many
Ask just enough to make the call useful: name, phone, email, postcode and a line about the job. If photos would help, ask for them after they've booked, in the confirmation message.
Common questions
How long should a first call be?
Fifteen to thirty minutes is enough for most service businesses. Say how long it is on the booking page.
Should I put prices on my booking page?
A rough range or a "from" price helps, because it stops people worrying about cost before they've spoken to you.
What questions should a booking form ask?
Name, phone, email, postcode and a line about the job. Anything else can wait until the call.
Should I show a photo of who they'll speak to?
Yes. A name and a friendly photo make people more comfortable booking, especially with a small business.
What if people book calls for jobs I don't do?
List the jobs you take on and the areas you cover on the booking page, and ask for the postcode on the form.
Want a booking page that gets used?
Book a 45-minute demo. You'll see the booking page we use ourselves.