Website & Lead Generation
Build websites and lead capture that turn visitors into enquiries, and enquiries into booked work.
10 articles in this category.
How do I stop losing leads from my website?
Most websites leak enquiries in the same four places. A 10-minute test to find yours, and how to fix each one before you spend money on a new website.
Read moreWhy is my website not getting enquiries? A guide for UK service businesses
Getting visits but no calls or forms? The real reasons a service business website doesn't bring in enquiries, what to fix first, and what a website that gets enquiries includes.
Read moreWhat is lead capture, and why does my business need it?
Lead capture means collecting a visitor's contact details so you can reply and follow up. What it is, the ways to do it, and why most service businesses lose leads after capturing them.
Read moreWhy is my contact form not generating leads?
If your contact form gets few submissions, it's usually too long, too hidden, broken or ignored. Eight fixes for your contact form and contact page, and how to check it's actually working.
Read moreWhat is a landing page, and how is it different from a website?
A landing page is a single page with one job, like getting a quote request from an ad. How it differs from a website, when to use one, and why paid ads shouldn't go to your homepage.
Read moreWhy local SEO matters more than national traffic for trades
For a trade or local service business, showing up in Google's map results for your town matters far more than national traffic. Why, and the steps that make the biggest difference, starting with your Google Business Profile.
Read moreDoes your service business need a lead magnet? What to offer
A lead magnet is something useful you give away in exchange for contact details. When a service business needs one, when it doesn't, and ideas that work for UK trades, clinics and consultants.
Read moreHow to use web chat to capture leads after hours
Many website visitors browse in the evening when you're not working. How web chat captures those leads, the difference between live chat and AI chat, and how to set it up so it helps rather than annoys.
Read moreWhat do customers need to know before booking a call?
People won't book a call if they're unsure what it's for, who they'll speak to or what it costs. The seven things to put on your booking page, with examples for UK service businesses.
Read moreWhat GEO means for your business
GEO (generative engine optimisation) means making your business easy for AI tools like ChatGPT and Google's AI Overviews to find and recommend. What it is and the practical steps for a UK service business.
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