Reviews & Reputation
Get more Google reviews, handle bad ones, and turn your reputation into your best sales asset.
11 articles in this category.
How to get more Google reviews for your business
Ask every customer at the right moment, with a one-tap link, and follow up once. A simple system for getting more Google reviews, with example messages and the UK rules.
Read moreHow to handle a bad review on Google (and how to reply to the good ones)
How to reply to a negative Google review without making it worse, with example replies, when you can get a review removed, and how to reply to good reviews too.
Read moreWhy customers don't leave reviews, even when they're happy
Most happy customers never leave a review because nobody asked, it wasn't easy or they forgot. The six reasons, and a simple fix for each.
Read moreHow to ask for a review without feeling awkward
Asking for reviews feels awkward when it's a one-off favour. Make it a normal step instead. Word-for-word scripts for asking in person, by text, by email and on the phone.
Read moreHow to automate Google review requests after a job
Send every customer a review request automatically when a job is done, with one reminder. How to set it up, the timings that work, example messages and the Google rules to follow.
Read moreWhat do customers check before choosing a local service business?
Before they call, most customers check your Google reviews, your website, your prices and how quickly you reply. The trust signals that matter, and how to fix the ones that let you down.
Read moreDoes having more Google reviews actually help you win more work?
More reviews help, but recent, detailed reviews and how you reply matter more than a big number. What actually makes reviews win work, and where reviews can't help.
Read moreHow to show your reviews on your website (the right way)
Put reviews where people make decisions, not on a page nobody visits. Where to place them, what formats work, and how to stay on the right side of UK rules on reviews.
Read moreWhy video testimonials work better than written reviews (and how to get them)
A 30-second phone video from a happy customer is hard to fake and easy to believe. Why video testimonials work, five questions to ask, and how to film one in ten minutes.
Read moreHow to build a case study that sells your services
A good case study tells a prospect "someone like you had this problem, and here's what happened." A simple four-part structure, a real example and where to use it.
Read moreThe best tools for getting more Google reviews in the UK (2026)
An honest list of tools that help UK businesses get more Google reviews, from Google's free link to paid review software, with 2026 prices and what to avoid.
Read more