Part of our guide: GoHighLevel in the UK.
Written by Dan Sagar, FoundationsAI. Updated October 2026.
For most small UK service businesses whose problem is following up enquiries, GoHighLevel is the better fit: texts, calls, missed call text back, WhatsApp, booking, reviews and follow-up all come in one fixed monthly price. HubSpot is the better fit for businesses with a sales or marketing team that want detailed reporting, a free CRM to start with and room to grow into bigger plans. Both are good. They're built for different jobs.
Side by side
HubSpot prices are from HubSpot's UK website, checked on 11 October 2026. They change often, so check before you buy.
| GoHighLevel (through FoundationsAI) | HubSpot | |
|---|---|---|
| Best for | Service businesses that need to catch and follow up every enquiry | Businesses with sales and marketing teams that want detailed reporting |
| Free option | No, but a 14-day free trial | Yes, a free CRM |
| Paid plans | £49 + VAT a month (Starter, no automations), £149 + VAT (Pro, with automations) | Starter from £7 a seat a month (a limited-time offer), Professional from £81 a seat a month |
| How it's priced | Per business, unlimited contacts | Per seat, with costs rising as you add people and features |
| Texts and calls | Built in, charged as you use them | Calling built in, texts usually through add-ons or integrations |
| Missed call text back | Yes, on Pro and Managed | No |
| WhatsApp in the same inbox | Yes (£29 a month including VAT on Starter, Website and Pro) | Through integrations |
| Online booking | Yes | Yes |
| Google review requests | Yes | Not built in |
| Websites and landing pages | Yes | Yes |
| Reporting | Good | Excellent |
| Setup help | Setup session included, or done for you on Managed | Do it yourself, or paid onboarding |
Where HubSpot wins
- The free CRM. It's genuinely useful for getting started.
- Reporting. If you need detailed sales and marketing reports across a team, HubSpot goes deeper.
- Content marketing. Blogging, SEO tools and inbound marketing are HubSpot's home ground.
- Big teams. It's built to grow with large sales and marketing teams.
Where GoHighLevel wins
- Follow-up. Instant replies, quote chasers and reminders across text, email and WhatsApp.
- Missed calls. An automatic text back within seconds.
- Reviews. Review requests after every job.
- Price for a small team. One monthly price for the business, not per person.
- Everything in one inbox. Calls, texts, email, WhatsApp, Facebook and Instagram.
Which should you choose?
Choose HubSpot if you have a sales or marketing team, you live on reports, you do a lot of content marketing, and you're happy to pay more as you grow.
Choose GoHighLevel if you're an owner-led service business, enquiries arrive by phone, text and WhatsApp, and your real problem is that leads go cold or calls get missed.
Common questions
Is GoHighLevel cheaper than HubSpot?
For a small service business that wants follow-up, texts and booking in one place, usually yes, because GoHighLevel is priced per business rather than per person. The automated follow-up needs our Pro plan. HubSpot's free CRM is cheaper if that's all you need.
Can GoHighLevel replace HubSpot?
For most small service businesses, yes. If you rely on HubSpot's detailed reporting or content marketing tools, you might miss them.
Which is easier to use?
HubSpot is generally easier to learn on your own. GoHighLevel does more out of the box but takes longer to set up, which is why setup help matters.
Does HubSpot do missed call text back?
Not as a built-in feature.
Not sure which fits?
Book a 45-minute demo and we'll tell you honestly which suits your business. For more comparisons, see the best marketing software for UK small businesses.