Written by Dan Sagar, FoundationsAI. Updated October 2026.
Yes, the software is GoHighLevel. HighLevel lets UK providers like us offer it under our own name, which is called white-labelling. It's the same system with the same features. What's different is everything around it: who sets it up, who helps when something breaks, and how you're billed.
Why it has a different name
HighLevel builds the software and sells it mainly to agencies, who set it up and support it for their clients under their own brand. You log in at our address and see our name, not HighLevel's. That's normal, and we'd rather tell you up front than have you find out later.
What's the same
- Every feature your plan includes: the CRM, inbox, website builder, automations, booking, reviews and AI tools.
- New features arrive as HighLevel releases them.
- Your data is stored on HighLevel's platform.
What you get on top
- A 5-hour setup session on Starter, Website and Pro, or a full build on Managed.
- 24/7 human support for everyone on your team.
- A weekly live group strategy call.
- A knowledge base of over 2,500 articles.
- Prices in pounds, with UK VAT invoices.
- UK settings and the UK phone number checks sorted for you.
- A UK team you can ring on 01590 439 000.
Should you just buy GoHighLevel direct?
Sometimes, yes. If you're an agency, run several businesses, or are technical and happy to build everything yourself, going direct can make sense. For a single business that wants help, a UK provider usually works out better. There's a full side-by-side in FoundationsAI vs buying GoHighLevel direct.
Common questions
Is FoundationsAI the same as GoHighLevel?
Yes. It's built on GoHighLevel and has the same features. What's different is the setup, the support and the billing.
Why isn't it called GoHighLevel?
HighLevel is designed to be sold by agencies under their own name. It's standard practice, and we say so openly.
I already use GoHighLevel. Can I move to FoundationsAI?
Yes. Your whole account moves across, and there's no build fee. See what moves.
If I leave, can I keep my account?
Yes. It can move to another HighLevel agency. See what happens if you leave.
Not sure which is right?
Book a 45-minute demo and we'll tell you honestly whether you'd be better off with us or going direct. Before you decide, read what GoHighLevel is bad at too.