Part of our guide: What is the best CRM for a trades business in the UK?.
Written by Dan Sagar, FoundationsAI. Updated October 2026.
Tradify is better for running jobs: quotes, scheduling, timesheets, job sheets and invoices, priced simply per user. GoHighLevel is better for winning jobs: catching every enquiry, chasing quotes, texting back missed calls and getting reviews, none of which Tradify does. They do different jobs, so plenty of trades businesses use both.
Side by side
Prices are from each provider's website, checked on 11 October 2026, before VAT.
| Tradify | GoHighLevel (through FoundationsAI) | |
|---|---|---|
| Best at | Running jobs: quotes, scheduling, timesheets, invoices | Winning work: enquiries, follow-up, missed calls, reviews |
| Price | Lite £34, Pro £37, Plus £44, per user a month | £49 (Starter) or £149 (Pro) + VAT a month |
| How it's priced | Per user, month to month | Per business |
| Scheduling, job sheets, timesheets | Yes | Basic. Project management is on the way |
| Quotes, invoices and payments | Yes | Yes, on Pro |
| Texts | One-way reminders, 10p a text | Two-way, about 6p a UK text, with monthly credit included |
| Follow-up of enquiries and quotes | Reminders only | Yes, unlimited automations on Pro |
| Missed call text back | No | Yes, on Pro |
| Review requests | No | Yes, on Pro |
| One inbox | No | Calls, texts, email, Facebook, Instagram and WhatsApp in one place |
| Website | Instant Website, £10 a month extra | Website builder on Pro, or built for you on Managed |
| Accounting sync | Xero, Sage, QuickBooks | QuickBooks, others through Zapier |
| Free trial | 14 days | 14 days on Starter and Pro |
Where Tradify is better
- Job management. Quotes, scheduling, job sheets, timesheets and invoices, built for trades.
- Accounting. Direct links to Xero, Sage and QuickBooks.
- Simple pricing for small teams. One or two users is cheap.
Where GoHighLevel is better
- Missed calls. Every missed call gets a text back within seconds. Tradify doesn't do this.
- Follow-up. New enquiries and unanswered quotes get chased automatically.
- Reviews. Every finished job gets a review request.
- One inbox. Every message from every channel in one place, for the whole team.
What it costs for a team of three
| Monthly cost before VAT | |
|---|---|
| Tradify Pro, 3 users | £111 |
| FoundationsAI Pro | £149 |
| Both together | £260 |
Add texts and VAT. See how much a CRM costs for a UK trades business.
Can you use both?
Yes. GoHighLevel catches and chases the enquiry, and once the job is won it passes to Tradify to run, usually through Zapier.
Common questions
Does Tradify do missed call text back?
No. It sends one-way texts for quotes, invoices and reminders, but it doesn't handle calls.
Does Tradify ask for Google reviews?
Not as a built-in feature. GoHighLevel sends review requests automatically on Pro.
Is Tradify cheaper than GoHighLevel?
For one or two users, yes. For bigger teams, Tradify's per-user price adds up, while FoundationsAI is per business.
Can GoHighLevel replace Tradify?
For enquiries, follow-up, quotes, invoices and reviews, yes. For job sheets, scheduling and timesheets, Tradify is still better.
Do Tradify and GoHighLevel work together?
Yes, usually through Zapier.
Not sure which fits?
Book a 45-minute demo. We'll tell you honestly whether you need Tradify, GoHighLevel or both. See also GoHighLevel vs ServiceM8.